Entain plc: every casino brand it owns
Entain plc owns 5 of the casino brands we have researched. bwin, Ladbrokes, Sportingbet, Coral and BetMGM. They present themselves as separate casinos; they are one company, and the difference matters most at exactly the moment a brand page will not mention it.
- Listed as
- LSE: ENT
- Based in
- GB
- Brands we have researched
- 5
| Brand | Its role in the chain | Licence | Trust | Regulator actions |
|---|---|---|---|---|
 bwin
|
ultimate parent | Licensed | 9.4 class A | not searched |
 Ladbrokes
|
ultimate parent | Licensed | 9.2 class A | 1 |
 Sportingbet
|
ultimate parent | Licensed | 8.7 class A | not searched |
 Coral
|
ultimate parent | Licensed | 8.5 class A | 3 |
 BetMGM
|
jv partner, 50% | Licensed | 6.9 class A | 27 |
Why it matters that these are the same company
These brands market themselves as separate casinos. They are not separate companies. They share a corporate parent, and in several cases the same operating licence and the same balance sheet — which has consequences a brand page will never tell you:
- Self-exclusion may not travel. Excluding yourself at one brand does not reliably block you at its sister brand unless the regulator's scheme covers both. Ask, and use a scheme-wide block instead.
- A regulator's finding against one is evidence about the other. Where two brands run on one licence, a failure the regulator found in the operator's controls was a failure of the controls behind both.
- "Shop around" may be an illusion. Comparing two sister brands is comparing two front ends of one company's terms.