Flutter Entertainment plc: every casino brand it owns
Flutter Entertainment plc owns 5 of the casino brands we have researched. Sky Bet, SportsBet, Betfair, Paddy Power and FanDuel. They present themselves as separate casinos; they are one company, and the difference matters most at exactly the moment a brand page will not mention it.
- Listed as
- NYSE: FLUT
- Based in
- IE
- Brands we have researched
- 5
| Brand | Its role in the chain | Licence | Trust | Regulator actions |
|---|---|---|---|---|
 Sky Bet
|
ultimate parent | Licensed | 9.2 class A | 2 |
| SportsBet no casino | ultimate parent | Licensed | 8.9 class A | 2 |
 Betfair
|
ultimate parent | Licensed | 8.8 class A | 1 |
 Paddy Power
|
ultimate parent | Licensed | 8.6 class A | 2 |
 FanDuel
|
ultimate parent, 100% | Licensed | 7.8 class A | 30 |
Why it matters that these are the same company
These brands market themselves as separate casinos. They are not separate companies. They share a corporate parent, and in several cases the same operating licence and the same balance sheet — which has consequences a brand page will never tell you:
- Self-exclusion may not travel. Excluding yourself at one brand does not reliably block you at its sister brand unless the regulator's scheme covers both. Ask, and use a scheme-wide block instead.
- A regulator's finding against one is evidence about the other. Where two brands run on one licence, a failure the regulator found in the operator's controls was a failure of the controls behind both.
- "Shop around" may be an illusion. Comparing two sister brands is comparing two front ends of one company's terms.